The most obvious example is a second half betting line that may be available during a basketball or football game. But the ubiquity of mobile devices creates many more possibilities. You can bet on the next series, drive or play. It’s the second screen experience for sports– everything from “who hits the next three-pointer” to new moneyline odds being offered throughout the game. This type of betting is arguably more fun (and addictive) and is the growth area for the industry.

Many times we hear that new sports bettors will pick out the type of bet they want to make first and then worry about which side to choose. For example, they'll say something like, "I want to make a moneyline bet on this game," and then they'll begin their research and predictions. Other bettors may pull up the list of bets and lines and look for some they like and then begin their research to validate that bet. While these may seem like the correct approaches, there is a better and more effective way to approach betting.
The second approach is to create a mathematical formula that gives you a percentage based on the stats and factors that you put into it. There is a multitude of different ways to build your formulas, but here is a general idea to get you started. Come up with the criteria that you think is important to figure out how likely a team is to win. This could be any number of criteria and usually the more, the better. <